Kamis, 28 Februari 2013

[E106.Ebook] PDF Download Science in the New Russia: Crisis, Aid, Reform, by Loren R. Graham, Irina Dezhina

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Science in the New Russia: Crisis, Aid, Reform, by Loren R. Graham, Irina Dezhina

The Russian science establishment was one of the largest in the world, boasting many Nobel prizes, a world-leading space program, and famous schools in mathematics, physics, and other fields. However, when the Soviet Union collapsed in 1991, the major financial supports for the scientific community were eliminated, with resulting "brain drain." The subsequent expansion of capitalism and globalization revealed that Russian science was ill adapted to compete with other countries in high technology. Science in the New Russia tells the dramatic story of the near collapse of Russian science in the mid-1990s and of subsequent domestic and international efforts to reform and reenergize scientific activity in Russia.

  • Sales Rank: #2059702 in eBooks
  • Published on: 2008-05-28
  • Released on: 2008-05-07
  • Format: Kindle eBook

Review

"This remarkable story is told concisely and clearly with ample documentation. A valuable resource for historians of modern science and post-Soviet Russia.... Highly recommended." ―Choice



"This book... provides an interesting and useful analysis of the development of research activities in Russia." ―Europe-Asia Studies



"A thoroughly researched, carefully reasoned analysis of an important subject... The authors have a sure sense of how science functions both in Russia and in various advanced Western countries.... an important study." ―Bruce Parrott, Johns Hopkins University



"This book will be of interest not only to scholars in the area of Russian and Soviet studies, but also to anyone who is involved in policy-making in the sciences―especially in the Eastern bloc. These readers will find many recommendations on how to modernize the science industry and make it more effective." ―Slavic and East European Journal



"Overall, this is an exceptionally thorough and useful book, which highlights the remarkable progress that has been made in Russian science in less than 20 years; illuminates the very real potential of mutually beneficial international cooperation; provides a clear roadmap of the equally real challenges that remain in science policy and professional practice..." ―Mark S. Johnson, Colorado College, Issues in Science & Technology



"... [this book] supports the authors' unmatched erudition with a wealth of statistical data and thorough research, and produces penetrating analysis and stimulating conclusions.... would be of great interest not only to historians and sociologists of science and students of post-Soviet Russia, but also to science policy makers in many countries going through political and economic transition." ―Slava Gerovitch, M.I.T., The Russian Review



The 1991 collapse of the Soviet Union precipitated one of the greatest crises in the history of science. The Soviet Union had heavily supported science, but the new Russian state had few funds to do so. Graham (MIT and Harvard), the leading historian of modern Russian science outside Russia, and Dezhina (Institute of World Economy and International Relations, Moscow), a leading research scholar, collaborate to tell how Russian scientists, the Russian state, Russian institutions, and foreign funding agencies interacted to help Russian science recover from virtual bankruptcy. The story is more complex than merely finding new funds, difficult though that was. Science in the Soviet Union had been very authoritarian, but not especially productive. Science in the US, Germany, and France was more democratic and more productive, and those three models provided guidance for restructuring Russian science to provide scientists with more freedom so they could become more productive. The social structure of science underwent a revolution, with a few powerful scientists becoming losers and many formerly restricted scientists becoming winners of better working conditions, if not better pay. This remarkable story is told concisely and clearly with ample documentation. A valuable resource for historians of modern science and post-Soviet Russia. Summing Up: Highly recommended. Upper-division undergraduate through professional collections.F. N. Egerton, Emeritus, University of Wisconsin--Parkside, Choice



"Graham and Dezhina have produced a very insightful volume that will prove invaluable to those contemplating science policy in the region over the next decades." ―Michael D. Gordin, Princeton University, Slavic Review



"This book will be of great interest not only to scholars in the area of Russian and Soviet studies, but also to anyone who is involved in poicy-making in the sciences―especially in the Eastern bloc. these readers will find many recommendations on how to modernize the science industry and make it more effective." ―Slavic and East European Journal

From the Publisher
"A thoroughly researched, carefully reasoned analysis of an important subject . . . The authors have a sure sense of how science functions both in Russia and in various advanced Western countries. . . . an important study." --Bruce Parrott, Johns Hopkins University

About the Author

Loren Graham, author of Moscow Stories (IUP, 2006), is a well-known historian of science who taught for many years at the Massachusetts Institute of Technology and Harvard University. He is the author of many books on the history of Soviet science.

Irina Dezhina is Leading Research Fellow at the Institute of World Economy and International Relations, Moscow, and the author of many works on post-Soviet politics and society (in Russian).

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Minggu, 24 Februari 2013

[P201.Ebook] PDF Download The Unpublished David Ogilvy, by David Ogilvy

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The Unpublished David Ogilvy, by David Ogilvy

"Ogilvy is the creative force of modern advertising."—The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather.

Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox."

David Ogilvy, CBE, (1911–1999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.

  • Sales Rank: #180821 in Books
  • Published on: 2014-05-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 5.25" w x .75" l, .42 pounds
  • Binding: Paperback
  • 192 pages

Review
Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business Evening Standard Ogilvy is the creative force of modern advertising New York Times Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? Yorkshire Post The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell City AM The king of advertising dispenses sound sense -- Robert McCrum Observer

About the Author
David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Ogilvy Unfiltered
By Andrew Everett
This collection of David Ogilvy's memos, letters, speech excerpts, and other documents was compiled by an Ogilvy & Mather executive to commemorate the founder's 75th birthday. The writings span a 50-year period from 1935-1986. The cool thing about this book is that most of the contents were not written with the intent to be published, so it feels like a behind-the-scenes look at his management style as well as his thoughts on various subjects.

THE CREATIVE FUNCTION

"You cannot bore people into buying your product; you can only interest them in buying it... Unless your advertising contains a Big Idea it will pass like a ship in the night... Neither soundness nor brilliance is any good by itself; each requires the other... promise, positioning--and brilliant ideas."

"The greater the similarity between products, the less part reason plays in brand selection... We try to create sharply defined personalities for our brands. And stick to those personalities, year after year."

"Nobody in advertising matters more than the copywriter and the art director." On the importance of strong design: "What would you think if the space-buyer in your agency could buy 31 times as much circulation per dollar as other space-buyers... That is exactly the position you art directors are in."

WRITING

Ogilvy said "people who think well, write well." He recommended that all of his employees read Writing That Works; How to Communicate Effectively In Business by Roman and Raphaelson. He also urged his staff, "For Pete's sake write shorter memos. He hated "pseudo-academic jargon... like attitudinal, paradigms, demassification, reconceptualization, symbiotic linkage and so on. Pretentious bulls***."

From a speech given at Colby College, where he was a trustee: "I believe that one of the most useful things we can teach our students is to write lucid reports... and very few college graduates can... Knowledge is useless unless you know how to communicate it--in writing."

NEW BUSINESS

"We should never take an account unless at least one key man can approach it with enthusiasm."

FIRING CLIENTS

Ogilvy met with the CEO of an unnamed client. "I said I've come to resign your business. He asked why. I said because your Executive Vice President is a s***... He's treating your people atrociously and he's treating my people atrociously. Now what he does to your people--that's your business. But I'm not going to allow this man to go on demoralizing the people of Ogilvy &Mather." He also resigned the Rolls Royce account. "The last 600 cars you sent to the United States don't work. And I will no longer be a party to recommending that people buy them."

SHORT-TERM THINKING

Ogilvy was irritated by package goods manufacturers who spent more money on sales promotions than on advertising. "They are spending twice as much on price-cutting as on building brands... they are training consumers to buy on price instead of brand." He concluded that "the men who employ them are more interested in next quarter's earnings than in building their brands." This relates to his repulsion for "the jackasses on Wall Street."

COMPANY CULTURE

"In promoting people to top jobs, we are influenced as much by their character as anything else." Ogilvy preferred long-term employees over job hoppers. At the same time, he had no tolerance for nonperformers, and advised his managers on "separating the passengers without delay." A recurring theme is a happy work environment. "When people aren't having any fun, they seldom produce good work."

LEADERSHIP

"The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it--and companies seldom grow without innovation... But the American brand of democratic leadership doesn't work so well in Europe... That is one reason why it is usually wise for American corporations to appoint natives to lead their foreign subsidiaries."

Ogilvy observed that most corporate executives "are fine problem-solvers and decision-makers, but relatively few of them seem to be outstanding leaders. Some of them, far from inspiring their lieutenants, display a genius for castrating them... I do not believe that fear is a component in good leadership."

STRESS

"I was always scared sick--always a terrible worrywart when I was in my heyday at the agency... I should have been bursting with happiness and satisfaction with all that success. In fact, I was tortured with anxiety."

David Ogilvy wrote Confessions of an Advertising Man in 1963 and Ogilvy on Advertising in 1983. He died in 1999 at his home in Touffou, France.

14 of 15 people found the following review helpful.
DO it, the DO way
By SUBIR GHOSH
There are creative people in advertising who think and then create great campaigns. And then there is a rare breed of geniuses for whom creativity is not a professional onus; it's a way of life. David Ogilvy belongs to this breed. "The Unpublished David Ogilvy" proves this beyond doubt. Whether it's a one-liner memo or a long speech, there's always something immensely revolutionary, and immenesely simple, in DO's writings. Thanks a zillion, Joel.

2 of 2 people found the following review helpful.
Find out why his work is admired by so many
By RH
Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.

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Senin, 18 Februari 2013

[D549.Ebook] Ebook Download The Intuitive Eating Workbook: Ten Principles for Nourishing a Healthy Relationship with Food (A New Harbinger Self-Help Workbook), by Eve

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The Intuitive Eating Workbook: Ten Principles for Nourishing a Healthy Relationship with Food (A New Harbinger Self-Help Workbook), by Eve

Do you use food to comfort yourself during stressful times? The Intuitive Eating Workbook offers a comprehensive, evidence-based program to help you develop a healthy relationship with food, pay attention to cues of hunger and satisfaction, and cultivate a profound connection with your mind and body.

Have you tried fad diet after fad diet, only to gain weight back? Maybe you’ve tried the protein diet only to move on to vegetables only? Raw almonds and coconut water every forty-five minutes instead of big meals? Or perhaps you’ve tried counting calories, but the numbers on the scale still don’t add up. If you are ready to throw in your hat and give up on dieting for good, take heart. You can enjoy food again—you just need to pay attention to your body’s natural hunger cues. Based on the authors’ best-selling book, Intuitive Eating, this workbook can show you how.

The Intuitive Eating Workbook offers a new way of looking at food and mealtime by showing you how to recognize your body’s natural hunger signals. Structured around the ten principles of intuitive eating, the mindful approach in this workbook encourages you to abandon unhealthy weight control behaviors, develop positive body image, and—most importantly—stop feeling distressed around food!

You were born with all the wisdom you need for eating intuitively. This book will help you reconnect with that wisdom and ultimately change your life—one meal at a time.

  • Sales Rank: #2068 in Books
  • Published on: 2017-04-01
  • Original language: English
  • Dimensions: 9.90" h x .80" w x 7.90" l, .0 pounds
  • Binding: Paperback
  • 244 pages

Review
“This is not just another book about dieting, but rather a simple ten-step approach to improve the relationship between food and one’s mind, body, and soul! The book promotes the principles that will maximize psychological and physical health to improve quantity and quality of life—something that I have promoted and written about for the past thirty-five years. This work should prove to be extremely helpful to many patients, including my own, and to the general public. I highly recommend it!”
—Carl “Chip” Lavie, MD, FACC, FESPM, medical director of cardiac rehabilitation and prevention, and director of exercise laboratories at John Ochsner Heart and Vascular Institute, and professor of medicine at Ochsner Clinical School, UQ School of Medicine


“The Intuitive Eating Workbook, written by Health at Every Size advocates Evelyn Tribole and Elyse Resch and, is an invaluable tool on your journey to developing a peaceful and satisfying relationship with food, mind, and body. It explains the principles of intuitive eating in a clear and inviting way, and offers a wealth of thought-provoking and effective exercises that help readers tune into their bodies’ signals, and challenge distorted thoughts about food and body. This book will be a treasured resource for the general public and for health professionals as well.”
—Linda Bacon, PhD, author of Body Respect and Health at Every Size

“The Intuitive Eating Workbook takes the wisdom of intuitive eating to a practical, informative self-help format. It is a perfect stand-alone workbook, as well as a supportive tool for work with patients. With activities that build resilience from a steady base of self-care, positive embodiment, and understanding, this book makes a deeper connection with your body and a healthier relationship with food completely accessible.”
—Catherine Cook-Cottone, PhD, associate professor, licensed psychologist, and author of Mindfulness and Yoga for Self-Regulation

“With The Intuitive Eating Workbook, Tribole and Resch have created an empowering resource, not only for those who wish to embrace and practice intuitive eating, but also for health care professionals seeking to provide support. The Intuitive Eating Workbook provides a concise review of the foundational principles with references to supporting research and thoughtful exercises designed to promote attunement, self-care, and body appreciation. Tribole and Resch infuse each page with compassion and the unique perspective of their combined professional experience, making this a welcome healing tool for laypersons and professionals alike.”
—Paige O’Mahoney, MD, CHWC, coauthor of Helping Patients Outsmart Overeating, certified Intuitive Eating counselor, and founder of Deliberate Life Wellness, LLC

“Evelyn and Elyse have done it again! I highly recommend The Intuitive Eating Workbook. Full freedom from food and body image problems is absolutely possible.”
—Jenni Schaefer, author of Goodbye Ed, Hello Me; Life Without Ed; and coauthor of Almost Anorexic

“From the dangers of dieting and weight cycling to learning body respect and total self-care, this workbook covers all the bases of intuitive eating for both novices and those who need a bit more help along the way. Although dieticians generally teach us the ‘what’ of eating, Tribole and Resch write about the ‘why’ and ‘how’ of it as well as any seasoned eating disorders therapists.”
—Karen R. Koenig, MEd, LCSW, author of The Food and Feelings Workbook and six other books on eating

“Evelyn Tribole and Elyse Resch’s The Intuitive Eating Workbook is a must-have for anyone who wants to improve their relationship with food! Its practical, easy-to-read format walks you step-by-step through the process of learning to use your internal wisdom to enjoy eating food in a peaceful, healthy way. A fantastic resource for health care professionals.”
—Susan Albers, psychologist and New York Times bestselling author of EatQ, Eating Mindfully, and 50 Ways to Soothe Yourself Without Food

“Intuitive eating is both revolutionary and utterly logical. This is an invaluable guide to anyone who has ever struggled with food. In fact, I believe anyone would benefit from utilizing this resource as it directly challenges both our individual food issues, and those endemic to our culture. This is the end of dieting, for everyone.”
—Kelsey Miller, author of Big Girl

“The Intuitive Eating Workbook is the perfect must-read, must-experience, and must-use supplement to Evelyn and Elyse’s game-changing book, Intuitive Eating. The workbook models a dialect of compassion that makes each exercise accessible and—pun intended—digestible for all. The Intuitive Eating Workbook is The Artist’s Way of health, offering keys to long-term, sustainable self-care, recognizing that eating is bigger than simply food itself. As Evelyn and Elyse say in the workbook, ‘You are the expert of your own body,’ an obvious and still radical notion that can both enhance our own lives, and also change the world at large.”
—Caroline Rothstein, MS, writer, performer, activist, and educator

“Recovery from stress eating and body shame isn’t about becoming a new person; it’s a process that takes you back to the healthy, safe place you once knew as a child, before dreams of happiness through weight loss made you lose your way. The Intuitive Eating Workbook breaks down a potentially scary journey into practical, even enjoyable, steps. It’s like you’re on the yellow brick road, and Tribole and Resch are your ever-supportive sidekicks, warning you of pitfalls and boosting you when you struggle. Add in a catchy tune, and find your way back to where you always belonged.”
—Jessica Setnick, MS, RD, CEDRD, author of The Eating Disorders Clinical Pocket Guide and Eating Disorders Boot Camp, and cofounder of the International Federation of Eating Disorder Dietitians

About the Author

Evelyn Tribole, MS, RDN, is an award-winning registered dietitian with a nutrition counseling practice in Newport Beach, CA, specializing in eating disorders. She also trains health professionals on how to help their clients cultivate a healthy relationship with food, mind, and body through the process of Intuitive Eating, a concept she co-pioneered. Tribole is author of several books, including Healthy Homestyle Cooking, and is coauthor of Intuitive Eating. She was the nutrition expert for Good Morning America, and was a national spokesperson for the Academy of Nutrition and Dietetics for six years. She served three years on the Social Media committee of the Academy for Eating Disorders. Tribole is often sought after by the media for her nutritional expertise, and has appeared in hundreds of interviews, including CNN, NBC’s Today Show, MSNBC, Fox News, USA Today, The Wall Street Journal, and People magazine. She also gives presentations around the world on intuitive eating.

Elyse Resch, MS, RDN, is a nutrition therapist in private practice in Beverly Hills, CA, with over thirty-five years of experience, specializing in eating disorders, intuitive eating, and health at every size. She is coauthor of Intuitive Eating, has published journal articles, and does regular speaking engagements and extensive media interviews. Her work has been profiled on CNN, KABC, NBC, AP Press KFI Radio, USA Today, and KTTV television, among others. Resch is nationally known for her work in helping patients break free from the diet mentality through the intuitive eating process. Her philosophy embraces the goal of reconnecting with your internal wisdom about eating. She supervises and trains health professionals, is a certified eating disorder registered dietitian, fellow of the International Association of Eating Disorder Professionals, and fellow of the Academy of Nutrition and Dietetics.

Foreword writer Tracy Tylka, PhD, is professor of psychology at the Columbus and Marion campuses of The Ohio State University. She attended the University of Akron for her undergraduate and graduate studies, earning her BA in psychology in 1995, MA in counseling psychology in 1998, and PhD in counseling psychology in 2001. Tylka completed her predoctoral internship at the counseling center at Southern Illinois University at Carbondale. She joined the department of psychology at The Ohio State University as an assistant professor in 2001, received tenure and promotion to associate professor in 2007, and was promoted to full professor in 2013.


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Rabu, 13 Februari 2013

[A504.Ebook] Ebook Free The Everything Vampire Book: From Vlad the Impaler to the vampire Lestat - a history of vampires in Literature, Film, and Legend, by Barb

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• An affordable, accessible companion to vampire literature, films, and TV • Several vampire movies are due out in 2008 and 2009: Twilight, Underworld: Rise of the Lycans, and The Historian • Vampire communities are flourishing on the Internet—a simple “vampire societies” search on Google yields over 580,000 results • Everything reference books have sold more than 575,000 copies! Bram Stoker’s Dracula Anne Rice’s Lestat Stephenie Meyer’s Edward Who can resist these erotic, exotic creatures of the night? And who wants to? In The Everything® Vampire Book, readers unearth all the secrets of this beautiful, terrible underworld, including: • How vampires live, hunt, and endure • Why they refuse to die • How to destroy a vampire—from holy water to decapitation • The best—and worst—vampire books, TV shows, and films • What constitutes the “vampire lifestyle” and blood fetish practices • All the incarnations of vampires—from the Greek Lamia to the Indian Churel • Real-life encounters with vampires Vampire aficionados will enjoy sinking their teeth into the notorious history and bewitching tales in The Everything® Vampire Book!

  • Sales Rank: #1070713 in Books
  • Brand: Adams Media
  • Published on: 2009-01-17
  • Released on: 2009-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .80" w x 8.00" l, 1.25 pounds
  • Binding: Paperback
  • 304 pages

About the Author
Barb Karg is a 26-year veteran journalist, author, graphic designer, and screenwriter. A seasoned writer, who has authored or co-authored 22 books. She lives in the Pacific Northwest. Arjean Spaite is a freelance writer, editor, and history aficionado. She resides in Boardman, OH. Rick Sutherland is a seasoned writer, editor, and researcher. He is co-author of fourteen books. Currently residing in the Pacific Northwest.

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7 of 8 people found the following review helpful.
Everything is Ok
By Sean
I teach a college class on vampires and I read this book to see what it had to offer. Bottom line, it's ok. It gives basic information on the subject and serves as a possible entry point to the subject, but not a very thorough one. It is definitely worth reading if you are first exploring the subject, but your reading should be supplemented to get more complete, in-depth information.

The beginnings and endings of the chapters are the most frustrating. In the beginning of each chapter the author offers a paragraph to introduce the subject of the chapter, and then when the reader turns the page the author takes up more space with another introduction. So, there is a good page and a half of wasted space that sets up the chapter that gives no useful information (not a characteristic of a concise history). It wouldn't be a problem if the introductory portions had good information, but they do not.

Another factor that is troubling is the presence of watered down information. Definitions, explanations, and anecdotes are only on a surface level, not giving the reader the whole story. That is not to say that the information is inaccurate or not useful or that some portions are, in fact, thorough, it just doesn't paint the whole picture of vampire legend and lore in a satisfactory way.

The book does present some insightful nuggets that other books that attempt to give a survey of vampire lore do not. For example, the section "The Indian Effect" explores the Native American blood legends that are concurrent with vampire lore. This is the only book that I have seen so far that gives that information. Those parts alone make the book worth reading.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
AWWWESOOME, WOULD RECOMEND IT TO A LOVER OF VAMPIRES.

0 of 0 people found the following review helpful.
Five Stars
By eileen sahinbas
It's informative and entertaining

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[L782.Ebook] Download PDF Special Relativity (Springer Undergraduate Mathematics Series), by N.M.J. Woodhouse

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Special Relativity (Springer Undergraduate Mathematics Series), by N.M.J. Woodhouse

This book provides readers with the tools needed to understand the physical basis of special relativity and will enable a confident mathematical understanding of Minkowski's picture of space-time. It features a large number of examples and exercises, ranging from the rather simple through to the more involved and challenging. Coverage includes acceleration and tensors and has an emphasis on space-time diagrams.

  • Sales Rank: #1164104 in Books
  • Brand: Brand: Springer
  • Published on: 2007-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .47" w x 7.01" l, .68 pounds
  • Binding: Paperback
  • 192 pages
Features
  • Used Book in Good Condition

Review

From the reviews:

N.M.J. Woodhouse's comparatively short Special Relativity is a pleasure to read and therefore qualifies right off as a good source to use for learning about special relativity on your own. A lot of very nice material is touched on in its pages, presented in natural sequence consonant with history, and is not improperly belabored. It's also rather informal in style. One gets the sense of breezing along pretty fast while, in actuality, a lot of material is being dealt with... the selection of topics in the book is very nice indeed , and is historically sound and will therefore reward the reader with an element of culture to boot: he'll learn some history of modern physics... I wish this book had been around when I was a student.

MAA Online

...an exciting and challenging book with which to introduce a modern mathematics student in a single course to the great ideas of Maxwell's theory and special relativity.

The Australian Mathematical Society Gazette

"There are many books on special relativity for undergraduates, and this one is notable in that it is specifically addressed to mathematicians. … this book will be found illuminating by students of mathematics … ." (Dr. P. E. Hodgson, Contemporary Physics, Vol. 45 (5), 2004)

"This book is … aimed squarely at the undergraduate mathematician ... . The tone, pace and level of the book are nicely judged for middle level undergraduates studying mathematics. … There are lots of examples and nicely graded exercises throughout the text, and each chapter ends with a usefully annotated bibliography. The author’s friendly style, and the fact the material has been developed from taught courses make the book ideal for self-study … ." (Peter Macgregor, The Mathematical Gazette, Vol. 88 (512), 2004)

"Meant as a resource for advanced undergraduate students, this book approaches special relativity theory from a mathematical perspective … . It is best used for mathematics majors … . the text is clear, well written, and has an adequate bibliography. Summing Up: Recommended. Upper-division undergraduates." (A. Spero, CHOICE, December, 2003)

"This presentation is very elegant … . The book contains a large number of examples. Each chapter is followed by exercises, ranging from the rather simple to the more involved. This book is certainly a good introduction to special relativity, understandable for second-year students. But it is also interesting for readers searching for a concise and precise presentation of special relativity within the tensor formalism." (Claude Semay, Physcalia, Vol. 25 (4), 2003)

Most helpful customer reviews

19 of 21 people found the following review helpful.
A little mathematics goes a long way
By A Reader
This book requires only a working knowledge of linear algebra and multivariate calculus, and a basic understanding of classical mechanics and electromagnetism.

The author begins by providing a simple but general mathematical exposition of relative motion in classical mechanics. The next two chapters review Maxwell's equations and what they imply for the propagation of light. Having set the stage in this way, the axioms of Einstein's theory are introduced and their implications worked out mathematically, leading the reader to a clear understanding of Minkowski four-dimensional space time and the Lorentz transformation. The exposition is accompanied by a number of classic brainteasers in special relativity.

The weak spot (and hence only four stars) is the treatment of the mass-energy equivalence, which does not include a rigorous derivation of Einstein's famous formula E=mc^2, even though such a derivation is no more demanding mathematically or conceptually than the other issues discussed in the book.

In sum, this book should appeal to any mathematically literate non-physicist who wants more than just a superficial introduction of Einstein's special relativity.

22 of 25 people found the following review helpful.
Highest Quality Possible
By Jim Curry
This is a splendid and very carefully prepared book. It gives very clear and concise explanations of the physical content of the special theory of relativity, and it puts those explanations together directly with the simplest correct mathematical descriptions. It makes the subject as simple as possible---but not simpler. The explanation is clear, and the problems are particularly well chosen and insightful. It is a way to establish a true and complete understanding of the subject as quickly as is reasonably possible. In my opinion, it is the best available introduction and the only book that is really "best choice" for a first course in the subject or as the primary text for self-study.

Not everyone has the same taste. Some people would like to study the subject with as much mathematics being forgiven as possible. Those people will want T. M. Helliwell's book "Special Relativity" instead. Most books that try to avoid almost all the mathematics end up avoiding almost everything interesting and sometimes give the wrong impression, at least in some details. Helliwell is distinguished among the "math lite" approaches.

An alternative textbook introduction is A.P. French "Special Relativity," intended for M.I.T. freshmen. Taylor and Wheeler offer "Spacetime Physics," roughly a more "Caltech like" or "Princeton like" approach. Wolfgang Rindler offers "Introduction to Special Relativity." Both French and Taylor/Wheeler are a little bit simpler, yet thorough introductions, and it is likely that most students would want one or the other as a supplementary text, especially if the goal is pure self-study. Taylor/Wheeler is more colorfully phrased. Rindler's book is almost encyclopedically complete, although I find some sections of his writing to be less clear than they really should be---considering that he is a world class scholar writing for one of the world's top technical publishing houses. Because his treatment is so complete, I think most people will want his book as their long-term reference on the subject. In my own opinion, these are all the "good" books on the subject. If you are a college junior or further along, Woodhouse seems the logical place to begin. College freshmen will probably want to start with French or Taylor/Wheeler instead. High school and below will probably make a better start with Helliwell.

6 of 7 people found the following review helpful.
Lucid and succinct mathematical introduction
By gengogakusha
that does not shirk physics motivation. Prof. Woodhouse's goal is to provide a mathematically rigorous understanding of the key conceptual structures underlying special relativity (but eschewing tensors). To this end, he avoids becoming bogged down in detailed discussions of measuring rods and clocks, light signals, tedious calculations using Lorentz transformations, or long-winded analyses of various so-called paradoxes that are standard fare in some other textbooks (indeed, "paradox" is discussed only once in the book: on p.114 where he dispenses with the so-called Twin Paradox in one short paragraph at the end of section 6.5 [Constant Acceleration]). After an introductory chapter [Relativity in Classical Mechanics] to set the stage, he launches, in chapter 2 [Maxwell's Equations] and chapter 3 [The Propagation of Light] into a wonderfully clear, extended exposition of Maxwell's equations and their implications. These two chapters -- excluding the optional final chapter, about 30 pages out of roughly 150 pages -- make the heaviest demands on the reader (at least they did on this reader).

His treatment of Maxwell's equations in chapter 2 is superb. He starts from The Principle of Relativity (p. 21) and three assumptions specific to electromagnetism (pp. 23-24, accessible via Search Inside) and shows, in a step by step fashion with adequate commentary, how to derive Maxwell's Equations, all in a mathematically rigorous but reader friendly style (no difficult steps in the reasoning are omitted). In chapter 3, he draws out key consequences of Maxwell's theory, discussing in detail the all important source-free equations and the prediction of source-free electromagnetic waves. My background in electromagnetism was quite weak, and so I found these two chapters particularly enlightening. If you work your way through those two meaty chapters, the rest should, for the most part, be smooth sailing.

Only in chapter 4 [Einstein's Special Theory of Relativity] does he get into operational definitions of distance and time, the relativity of simultaneity, length contraction, time dilation and using Bondi's k-factor, two-dimensional Lorentz transformations. This discussion is quite short (about 15 pages). Then in chapter 5 [Lorentz Transformations in Four Dimensions], he gets into the heart of the mathematics of Lorentz transformations, making use of matrix theory and matrix-theoretic proofs of some key propositions, covering the main 4-vectors, inner product (invariant line element), causal structure of Minkowski spacetime, invariant operators, and more. Chapter 5 is only about 20 pages excluding an optional section but nonetheless is admirably clear. Chapters 6 [Relative Motion], 7 [Relativistic Collisions] and 8 [Relativistic Electrodynamics] explore standard topics, all written with his characteristic flair for clear, mathematically precise yet enjoyable explanations. There are many definitions and theorems in this book but he is careful to provide physical motivation and caveats to help avoid misunderstanding, and to focus on the main take away points.

For those with the required background in mathematics and physics, his book is an ideal means for achieving a respectably deep understanding of special relativity and for positioning oneself to understand more advanced topics, including general relativity (for which, I recommend his equally lucid and concise General Relativity (Springer Undergraduate Mathematics Series) as the next logical step).

So what are those prerequisites? On the physics side, the main requirement is a sound understanding of standard electromagnetism as taught to undergraduate physics majors (e.g. as treated in Fundamentals of Physics). On the mathematics side, one needs to be comfortable with the basics of linear algebra/matrix theory, vector calculus (e.g. div, curl, grad, divergence theorem aka Gauss's theorem) and not be thrown by rather abstract proofs.

I have many books on special relativity and in my view, Prof. Woodhouse's is, hands down, one of the very best, mathematically oriented introductions.

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Selasa, 12 Februari 2013

[A724.Ebook] Free PDF ASME A13.1-2015: Scheme for the Identification of Piping Systems, by ASME Standards

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ASME A13.1-2015: Scheme for the Identification of Piping Systems, by ASME Standards

ASME A13.1-2015: Scheme for the Identification of Piping Systems, by ASME Standards



ASME A13.1-2015: Scheme for the Identification of Piping Systems, by ASME Standards

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ASME A13.1-2015: Scheme for the Identification of Piping Systems, by ASME Standards

This Standard is intended to establish a common system to assist in identification of hazardous materials conveyed in piping systems and their hazards when released in the environment.

  • Sales Rank: #1302720 in Books
  • Published on: 2015-12-29
  • Dimensions: 10.50" h x .6" w x 8.20" l,
  • Binding: Paperback
  • 24 pages

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This rhetoric/reader/handbook features a true balanced approach that helps students to discover their own successful writing process, and at the same time learn the qualities of effective writing. Numerous strategies are presented for idea generation, organizing, drafting, revising, editing and proofreading. The rhetorical modes are presented within the context of a writer's purpose and audience. Woven throughout the text are a generous number of student and professional essays to serve as both models and departure points for writing assignments, and a wide variety of activities for completion both in and out of the classroom. A concise handbook providing a full range of exercises, including paragraphs to edit.

  • Sales Rank: #1852317 in Books
  • Published on: 1999-12-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .80" w x 7.40" l,
  • Binding: Paperback
  • 560 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Minggu, 10 Februari 2013

[S875.Ebook] Fee Download Wiring Simplified: Based on the 2014 National Electrical Code®, by H. P. Richter, W. C. Schwan, F. P. Hartwell

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Wiring Simplified: Based on the 2014 National Electrical Code®, by H. P. Richter, W. C. Schwan, F. P. Hartwell



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Wiring Simplified: Based on the 2014 National Electrical Code®, by H. P. Richter, W. C. Schwan, F. P. Hartwell

This 44th edition—part of a series continuously published for more than 80 years and based on the 2014 National Electrical Code—is a handy instruction manual that has been used by generations of readers who learn the “why” as well as the “how-to” of wiring practices. Encouraging readers to tackle jobs small and large, the guide covers everything from repairing a table lamp to wiring a whole house. After introducing the basics—standards, codes, safety practices, and an overview of how electricity is measured and delivered—chapters show how to design a layout for lights, switches, and receptacles; run a line from a utility pole; install wires, circuits, and grounds; and handle special projects such as replacing old wiring and wiring detached garages and accessory buildings. The do-it-yourselfer appreciates the detailed instructions and drawings, the homeowner working with a contractor gains insight into how to communicate with the professional about the problems to be solved, and students and teachers appreciate the range and depth of the subject matter and the accompanying student workbook.

  • Sales Rank: #13008 in Books
  • Published on: 2014-07-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 5.50" w x .50" l, .0 pounds
  • Binding: Paperback
  • 256 pages

Review
"Like having a tiny electrician in your bookshelf."� —Jerry Alonzy, editor, www.naturalhandyman.com

About the Author

H. P. Richter wrote the first edition of Wiring Simplified in 1932. W. C. Schwan was the author of subsequent editions of Wiring Simplified until 2002. F. P. Hartwell became the new author of Wiring Simplified—after W. C. Schwan—with the 40th edition. He is the secretary of the Massachusetts Electrical Code Advisory Committee and the author of the American Electricians’ Handbook and Practical Electrical Wiring. He lives in Amherst, Massachusetts.

Most helpful customer reviews

47 of 49 people found the following review helpful.
A Great Reference for the Handyman
By Joseph A. Purcell
This is a great resource for those handymen who are comfortable working with electricity. This book is very easy to read and not only covers the enforced National Electrical Code (NEC) but also provides detailed installation procedures of home electrical material/devices such as wiring, receptacles, lighting fixtures & etc. With prolific pictures, it shows devices and material available and required for specific tasks. In addition it explains & shows correct installation procedures.
As a retired electrical engineer for 18 years, I purchased this book to re-familiarize myself with the latest NEC codes. I can attest to this books value to those having a small or large electrical project and wish to install a safe installation.

33 of 34 people found the following review helpful.
Wouldn't be without it
By Office Fan
This book (or its previous editions) has been invaluable to this do-it-yourself owner of four different homes over the years. With the book in one hand and tools in the other I have been able to rewire much of two older homes, newly wire finished basements in two others and completely rewire a remodelled kitchen (all up to the current code of the time). The material is well organized and presented in language understandable to the non-professional.

28 of 30 people found the following review helpful.
Simplified Not Simple
By John R. Flynn
THE BEST HANDS-ON, HOW-TO WIRING BOOK FOR THE LAYMAN AND TRADESMAN
I've owned and used and loaned and lost various editions since the 60's, both in my home and on the job as a carpenter/stagehand. It's Indispensable for the once-in-a-while electrician or homeowner whether he/she is adding a single outlet or upgrading a new kitchen. Working with this book will give you confidence in the safety, utility, and re-salability of your project. Nothing extraneous, excellent index, gender friendly. No condescension.
The illustrations are the best in the business, and there are an awful lot of fancy wiring books to choose from. The precise (and time honored) diagrams and carefully edited text provide the reader with the information needed to do a good, safe, and efficient job.

Wiring Simplified: Based on the 2008 National Electrical Code

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Kamis, 07 Februari 2013

[P324.Ebook] PDF Ebook Classic English Short Stories 1930-1955 (Oxford Paperbacks)From Oxford University Press

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Classic English Short Stories 1930-1955 (Oxford Paperbacks)From Oxford University Press

Classic English Short Stories 1930-1955 (Oxford Paperbacks)From Oxford University Press



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Classic English Short Stories 1930-1955 (Oxford Paperbacks)From Oxford University Press

The years from 1930 to 1955 marked a high point in the fortunes of the English short story. Inevitably World War II left its mark on many of the stories Derek Hudson has collected in this suberb volume, but, he argues in the introduction, that "the dominating impression in these English stories...is of humour--not necessarily in the comic sense...but in the sense...of a humorous perspective of life."
The volume includes stories by such renowned writers as Somerset Maugham, Virginia Woolf, and Evelyn Waugh. Stories by Elizabeth Bowen, Frances Towers, Clemence Dane, Rosamond Lehmann, and A.L. Barker demonstrate that women writers have found the short story form increasingly congenial. C.S. Forester and Graham Greene bring their power of narrative to tragic themes, while Eric Linklater asserts his claim on poetic fantasy. The volume also contains characteristic stories by H.E. Bates, V.S. Pritchett, William Plomer, John Moore, Christopher Sykes, William Sansom, Fred Urquhart, and Nigel Kneale.

  • Sales Rank: #4272021 in Books
  • Published on: 1990-04-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.69" h x .83" w x 5.06" l, .85 pounds
  • Binding: Paperback
  • 384 pages

Review
`represents most of the best qualities to be found in this genre in England' Spectator

`each, as one might expect from such masters, expertly plotted' The Sunday Telegraph

`All the old favourites are here ... A reassuring bedtime read.' The Guardian

About the Author

About the Editor:
Derek Hudson is a critic, reviewer, and former publisher at Oxford University Press.

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