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I'm a Lucky Guy, by Joseph F Cullman
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I'm A Lucky Guy by Cullman, Joseph F., 3rd
- Sales Rank: #1275986 in Books
- Published on: 1998-06
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 194 pages
Most helpful customer reviews
6 of 6 people found the following review helpful.
Great book for aspiring marketing professional
By MDSV
This is a great little read if you are in business. It discusses in detail the planning and execution of various business strategies within the tobacco industry. Especially the marketing side--product development, target markets, commercials, advertisements, etc. It's a joy to read since Cullman takes you from the beginnings of Philip Morris to its tremendous size today. It's also very interesting to read about how competitors battle each other for market share. Overall, great book for any one, but highly recommended to anyone in marketing or an aspiring marketing student.
I took a star off because the last section is all about Cullman's days in tennis and his attempt to save the elephants in Africa. The first few pages were boring so I skipped the entire section.
0 of 0 people found the following review helpful.
Success is also lucky, very honest.
By Jeffrey
Great book, touching on the other aspect of success that are needed, such as fortune and luck that many people disregard. And i love his detailed analysis of his 7up disaster very informative. I read this book shortly after reading Good To Great.
0 of 1 people found the following review helpful.
Two Stars
By Lawrence Meredith
What a boring book!
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